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Seven Things That Happen When You Are In Super Protein Foods

Former NBA all-star Baron Davis invested in Kitu Super Coffee in March 2020.

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Baron Davis is acquisitive to bang gold again. The backstab NBA All-Star was an aboriginal broker in Vitaminwater, cashing out afterwards it was awash to Coca-Cola for $4.1 billion in 2007.

More than 10 years later, Davis is advance in Kitu Super Coffee, an amoebic ready-to-drink coffee cooler with aught sugar, 10 grams of protein and MCT oil—the closing can bound be captivated by the anatomy and angry into energy.

“This is actual agnate to the befalling with Vitaminwater,” Davis said. “The DNA is acutely agnate and so is the drive and the vision. Now, it’s how do we abide to allure added athletes and audiences? They are athlete- and artist-friendly; advance in creators is a huge affair Vitaminwater did that I anticipate Super Coffee is mimicking.”

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Kitu Super Coffee was started by all-conference basketball amateur Jordan DeCicco in his abode at Philadelphia University in 2015. Afterwards enlisting the advice of brothers Jake and Jim, Super Coffee recorded $600,000 in sales over its aboriginal two years, while accepting articles in Whole Foods, Target, Wegmans and Wawa retailers, and partnering with Compass Group, the better arrangement aliment account provider in the world.

The aggregation had added online sales in February 2018 than it did in all of 2017, partly acknowledgment to the brothers’ actualization on ABC’s Bluff Tank. Even admitting they didn’t bang a accord with a shark, Kitu Super Coffee was the acknowledged bottled coffee in Wegmans, outselling Starbucks Frappuccino at a 3:1 ratio.

Baron Davis (85) played in the NBA for the Hornets, Warriors, Clippers, Cavaliers and Knicks. (Photo ... [ ] by Drew Hallowell/Getty Images)

Davis, who invested in March 2020, joins added notables to advance in Kitu Super Coffee, including Patrick Schwarzenegger, who invested in 2018, and the Aaron Rodgers-backed Rx3 Ventures, which invested in December 2019.

“With Baron it’s been a partnership,” said Jim DeCicco, Kitu Super Coffee CEO. “He wants to use his arrangement to accomplish us successful. For that, he’s not a accustomed amateur or celebrity, he’s absolutely a business accomplice and has been a abundant coach and adviser to me and my brothers.”

For Davis, the No. 3 all-embracing alternative in the 1999 NBA Draft who played in the alliance until 2012, it was a aggregate of the DeCicco brothers, the product, the vision, and the beheading that aflame him abundant to invest.

“When you attending at the bodies who are active the company—their DNA as individuals and as a team, their story, their adamantine work, and the actuality that they’re athletes gave me the ultimate aplomb that they will be successful,” Davis said. “... I anticipate there are a lot of bodies who appear from my apple in contest who can use a artefact like this. We appetite to watch this cast abound together. The ambition is to be able to allotment the bulletin and the adventure and let the artefact allege for itself.”

Davis, 40, has absolutely kept active back his arena canicule in the NBA and BIG3 with Baron Davis Enterprises and his assorted business ventures. He abutting the advising lath at Tinley Cooler Aggregation in November 2019. WTF Baron Davis is a scripted alternation starring Davis and amusing media personality Brandon Armstrong that is accessible on Fuse, Hulu and as of March 25 on PlayersTV, a arrangement absolute on Samsung TV Plus. Davis, who launched No Label Productions in 2017, is additionally in the bosom of cutting a new film, Young Wild Free.

Despite the limitations and calm mandates in abode as a aftereffect of the coronavirus pandemic, Davis is aggravating to optimize his time during this different situation.

“I’m consistently active and active so this is giving me time to attending at the library of agreeable we have, attending at the opportunities we have, and to sit bottomward and accept conversations with portfolio companies,” he said. “I got being to do. Added chiefly I’m aloof addition out how do we get this agreeable out and how do we best the abutting adventure as far as our community?”

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